Panda Money
A Tamagotchi-style mobile piggy bank with a virtual panda companion.
150K+app downloads56%reported monthly retention60K+bank cards reported as issued for children
Solution
Customer engagement and loyalty games
Support repeat behavior with meaningful progress, not a layer of points without purpose.
Business objectiveTarget behaviorGame loopMeasured pilot
01
Outcomes to define
- Repeat use
- Habit support
- Goal progress
- Relationship with the brand
02
Formats to explore
- Virtual companion
- Progress journey
- Cooperative mission
- Personal challenge
03
A focused pilot can contain
Final scope depends on discovery. No fixed duration or price is implied.
01
One target behaviour
02
Visible progress
03
Ethical reminder rules
04
Cohort-based measurement
Discovery
Questions worth answering before design starts
- What repeat behavior creates real value?
- What would feel manipulative?
- Which cohort defines success?
04
Relevant case
Test the format against your real constraints.
Use the calculator first, then carry the result into a project brief.