Cash Flow King
A mobile financial-skills simulator with a competition element and prizes described in the source presentation.
500K+reported audience reach137K+users reported as gaining practical financial literacy2M+games played
Solution
Financial literacy and fintech games
Let people practise financial choices with virtual consequences before real money is at stake.
Business objectiveTarget behaviorGame loopMeasured pilot
01
Outcomes to define
- Financial understanding
- Saving behavior
- Product education
- Qualified interest
02
Formats to explore
- Financial-life simulator
- Virtual investment game
- Savings companion
- Decision challenge
03
A focused pilot can contain
Final scope depends on discovery. No fixed duration or price is implied.
01
Consequence-free decisions
02
Plain-language feedback
03
Age-appropriate safeguards
04
Behavioral analytics plan
Discovery
Questions worth answering before design starts
- Does the audience include minors?
- Which regulated claims need review?
- Which data is genuinely necessary?
04
Relevant case
Test the format against your real constraints.
Use the calculator first, then carry the result into a project brief.