Solution
Onboarding and product adoption
Replace passive tours with missions that help users complete meaningful first actions.
Business objectiveTarget behaviorGame loopMeasured pilot
01
Outcomes to define
- Activation
- Feature discovery
- Time to first value
- Confident use
02
Formats to explore
- Guided quest
- Contextual missions
- Sandbox simulation
- Role-based path
03
A focused pilot can contain
Final scope depends on discovery. No fixed duration or price is implied.
01
One activation milestone
02
Two or three missions
03
Contextual feedback
04
Funnel measurement
Discovery
Questions worth answering before design starts
- What is the first valuable action?
- Where do users abandon today?
- Can the product expose completion events?
Test the format against your real constraints.
Use the calculator first, then carry the result into a project brief.