Invest Battle
A virtual-currency investment simulation connected with the BMW 5 Series presentation.
50K+users42%reported visitor app-install rate after the presentation
Solution
Product and market-validation games
Turn a proposition into a small playable experience and measure behavior before a full build.
Business objectiveTarget behaviorGame loopMeasured pilot
01
Outcomes to define
- Behavioral interest
- Proposition comprehension
- Segment comparison
- Qualified next actions
02
Formats to explore
- Playable concept
- Virtual product simulation
- Event test
- Scenario prototype
03
A focused pilot can contain
Final scope depends on discovery. No fixed duration or price is implied.
01
One hypothesis
02
A minimum game loop
03
Behavioral events
04
Clear decision criteria
Discovery
Questions worth answering before design starts
- Which decision will the pilot unlock?
- What behavior is stronger than stated intent?
- Which audience can be reached?
04
Relevant case
Test the format against your real constraints.
Use the calculator first, then carry the result into a project brief.